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Who We Are

A Trusted Name in International Trade

Established in 2022, Abrar Araf Trade Link (AATL) is an international trading and import company specializing in sourcing premium food and beverage products from globally recognized manufacturers. Through trusted partnerships, market expertise, and a robust nationwide distribution network, we connect international brands with consumers across Bangladesh.

About Us

International Sourcing

We identify and collaborate with trusted manufacturers from leading international markets to source high-quality food and beverage products. Our sourcing strategy focuses on quality assurance, competitive pricing, and long-term partnerships.

Product Import

Our experienced import team manages the complete import process—from supplier coordination and documentation to customs clearance and logistics—ensuring smooth and timely delivery while maintaining compliance with regulatory standards.

Brand Development

Introducing a product to a new market requires more than distribution. We support our international partners through strategic brand development, market positioning, consumer engagement, and promotional initiatives that strengthen brand awareness and long-term growth.

Sales & Distribution

Our nationwide sales and distribution network ensures efficient product availability across Bangladesh. We serve modern trade, general trade, wholesale, and retail markets through a reliable and responsive supply chain.

Profile

Leadership

A Message from our Managing Director 

What we have built at AbrarAraf is not a portfolio of companies — it is a single culture, expressed across many industries. Every decision we make is judged against one question: will this still look right in ten years?"

Md. Liton Akand

MD, Abrar Araf Group

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What Sets Us Apart

Our Strengths

The Strength Behind Every Successful Partnership

Global Network

We collaborate with internationally recognized manufacturers to introduce trusted food and beverage brands to the Bangladeshi market.

Nationwide Distribution

Our extensive distribution network ensures timely product availability across all 64 districts, reaching wholesalers, retailers, and modern trade outlets efficiently.

Experienced Workforce

With a team of more than 500 dedicated professionals, we combine expertise, collaboration, and innovation to deliver exceptional business performance.

Customer-Centric Approach

Our customers are at the center of everything we do. We focus on understanding market needs and delivering solutions that create long-term value.

Operational Excellence

From sourcing to final delivery, we maintain high standards of quality, efficiency, and professionalism throughout our operations.

Long-Term Partnerships

We believe sustainable business growth is built on trust, transparency, and mutually beneficial relationships with our international partners and customers.

Our Portfolio

Our Brands

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FOX'S

FOX'S

FOX’S® brand was widely known as a premium fruit candy brand using natural colorants since 1984, perfect for celebrating a special moment and making your day more colorful. Later on, FOX’S® expanded its confectionary line to other categories utilizing its established premium image.

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GOOD DAY

GOOD DAY

atmeal for a creamier oatmeal porridge, Classic Rolled Oats for your favourite overnight oats, or Instant Rolled Oats for your next oats smoothie. We have an oatmeal to suit your daily needs.

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FOX'S

FOX'S

FOX’S® brand was widely known as a premium fruit candy brand using natural colorants since 1984, perfect for celebrating a special moment and making your day more colorful. Later on, FOX’S® expanded its confectionary line to other categories utilizing its established premium image.

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Captain®

Captain®

Captain® oats is made from premium Australian Oats. Our 100% natural oats is an excellent source of Beta-Glucan which improves heart health and helps reduce the risk of coronary heart disease. Oats is also high in dietary fibre which helps to lower blood sugar levels and helps in weight loss.

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International Brand Partners
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Nationwide Distribution Network

The AbrarAraf Advantage

Why Choose AbrarAraf

Customer Focus

Understanding market needs and providing reliable products that create lasting value.

Experienced Workforce

A dedicated team of over 500 professionals committed to business excellence.

Nationwide Distribution

A comprehensive 360° distribution network ensuring product availability across Bangladesh.

Trusted Partnerships

Building long-term relationships with international suppliers and local business partners.

Newsroom

Latest News & Media

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A clear vision
July 9, 2026

A clear vision

Abrar Araf Trade Link was founded with a clear vision—to bridge the gap between global manufacturers and the growing Bangladeshi consumer market. Recognizing the increasing demand for high-quality international products, the company established a business model focused on reliable sourcing, seamless import operations, and efficient nationwide distribution.

Over the years, AATL has successfully expanded its portfolio with internationally recognized brands, strengthened its distribution capabilities, and developed a reputation as a trusted business partner committed to excellence.

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September 13, 2000

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In modern software development, the adoption of microservices architecture has revolutionized how applications are built and deployed. This focus on sustainability aligns with broader corporate and societal goals. The emergence of blockchain technology has introduced new possibilities for secure and transparent transactions. Developers must stay informed about trends and best practices to remain relevant and deliver value in an increasingly complex and dynamic environment. The concept of digital transformation has driven organizations to modernize their IT infrastructure and processes. Developers are optimizing applications to reduce energy consumption and minimize environmental impact.

Our Story
July 15, 2026

Our Story

Abrar Araf Trade Link was founded with a clear vision—to bridge the gap between global manufacturers and the growing Bangladeshi consumer market. Recognizing the increasing demand for high-quality international products, the company established a business model focused on reliable sourcing, seamless import operations, and efficient nationwide distribution.

Over the years, AATL has successfully expanded its portfolio with internationally recognized brands, strengthened its distribution capabilities, and developed a reputation as a trusted business partner committed to excellence.

We're Hiring

Build your career with a group that's still growing.

Explore open roles across our manufacturing, technology and trade divisions.

Let's Talk

Have a question about partnering with AbrarAraf?

Our corporate office team is ready to help with partnerships, media or general enquiries.

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