About AbrarAraf
At a Glance
From a single trading office to a multi-sector group — here's the AbrarAraf story, in brief.
Company Overview
Abrar Araf Trade Link (AATL) is a leading international trading and import company
Company Overview
Abrar Araf Trade Link (AATL) is a leading international trading and import company dedicated to bringing globally trusted food and beverage brands to the Bangladeshi market. Since its establishment in 2022, the company has built a reputation for professionalism, integrity, and operational excellence.
Our business is driven by strategic sourcing, efficient supply chain management, and a strong nationwide distribution network. By collaborating with internationally recognized manufacturers, we ensure that premium products reach consumers through modern trade, general trade, and wholesale channels.
Today, AATL continues to strengthen its market presence by fostering long-term partnerships, embracing innovation, and maintaining the highest standards of quality and customer service.
Our Story
Abrar Araf Trade Link was founded with a clear vision—to bridge the gap between global manufacturers and the growing Bangladeshi consumer market. Recognizing the increasing demand for high-quality international products, the company established a business model focused on reliable sourcing, seamless import operations, and efficient nationwide distribution.
Over the years, AATL has successfully expanded its portfolio with internationally recognized brands, strengthened its distribution capabilities, and developed a reputation as a trusted business partner committed to excellence.
What We Do
- International Product Sourcing
- Product Import
- Brand Development
- Sales & Distribution
- Trade Marketing
- Supply Chain Management
- Warehousing
- Market Expansion
Industries We Serve
Food
Importing and distributing premium food products from globally recognized manufacturers.
Beverage
Providing quality beverage products that meet evolving consumer preferences
2022
Since its establishment in 2022, the company has built a reputation for professionalism, integrity, and operational excellence
Location
Jawad Tower, Plot 74, Zoo Road, Block D, Section-2, Mirpur, Dhaka-1216, Bangladesh
Our Journey
Corporate History & Timeline
Bigining
The company was established in 2022.
Growing
Our extensive distribution network ensures timely product availability across all 64 districts, reaching wholesalers, retailers, and modern trade outlets efficiently.
What We Do
Business Sectors
Delivering Comprehensive Trading & Distribution Solutions
At Abrar Araf Trade Link, we offer end-to-end international trading, sourcing, import, and distribution services that help global brands establish a strong presence in the Bangladeshi market. Our expertise, operational excellence, and customer-centric approach enable us to deliver reliable solutions tailored to evolving market demands.
International Sourcing
We identify and collaborate with trusted manufacturers from leading international markets to source high-quality food and beverage products. Our sourcing strategy focuses on quality assurance, competitive pricing, and long-term partnerships.
Product Import
Our experienced import team manages the complete import process—from supplier coordination and documentation to customs clearance and logistics—ensuring smooth and timely delivery while maintaining compliance with regulatory standards.
Brand Development
Introducing a product to a new market requires more than distribution. We support our international partners through strategic brand development, market positioning, consumer engagement, and promotional initiatives that strengthen brand awareness and long-term growth.
Sales & Distribution
Our nationwide sales and distribution network ensures efficient product availability across Bangladesh. We serve modern trade, general trade, wholesale, and retail markets through a reliable and responsive supply chain.
Trade Marketing
We develop effective trade marketing strategies that enhance product visibility, strengthen retailer relationships, and drive sales performance through merchandising, promotional campaigns, and in-store activation.